Little girls grow up so fast these days. #letgirlsbegirls is about slowing things down. Being a little girl should be fun – makeup should be too.

WHAT IS #LETGIRLSBEGIRLS

Surrounded by raunchy film-clips, narcissistic selfies and covergirls photoshopped beyond belief, little girls are growing up too fast these days. #letgirlsbegirls is about slowing things down, about ensuring makeup is fun, not a fix for flaws or a way to make improvements. It’s about girls embracing who they are – little girls.

#LETGIRLSBEGIRLS IN ACTION

Miss Universe Australia 2014 winner, Tegan Martin, has already gotten behind the initiative, posing for the cover of a national magazine in makeup done by a 5 year old girl. The panelists on channel 10’s 'Studio 10’ are also set to show their support, appearing on-air in makeup done by a team of young girls

BE A BILLBOARD FOR #LETGIRLSBEGIRLS

Little girls have their whole lives ahead of them to be cover girls, so for now, let's let them be little girls. Show your support by letting a little girl in your life do your makeup and sharing it using #letgirlsbegirls