Little girls grow up so fast these days. #letgirlsbegirls is about slowing things down. Being a little girl should be fun – makeup should be too.


Surrounded by raunchy film-clips, narcissistic selfies and covergirls photoshopped beyond belief, little girls are growing up too fast these days. #letgirlsbegirls is about slowing things down, about ensuring makeup is fun, not a fix for flaws or a way to make improvements. It’s about girls embracing who they are – little girls.


Miss Universe Australia 2014 winner, Tegan Martin, has already gotten behind the initiative, posing for the cover of a national magazine in makeup done by a 5 year old girl. The panelists on channel 10’s 'Studio 10’ are also set to show their support, appearing on-air in makeup done by a team of young girls


Little girls have their whole lives ahead of them to be cover girls, so for now, let's let them be little girls. Show your support by letting a little girl in your life do your makeup and sharing it using #letgirlsbegirls